TripleTen Marketing
Marketing
2023
TripleTen
Marketing
Overview
TripleTen is an ed-tech company with branches in the US, LatAm, Israel, and Southeast Asia. In Israel, they specialize in Data Analytics, QA Testing, and Frontend Development courses. Our task was to craft a campaign that mirrored TripleTen's global reach while spotlighting its regional course offerings.
Objective
Design versatile ad campaigns targeting diverse audiences and optimizing CTAs across marketing funnels. Beginning with a foundational design, we adapted ads based on performance, catering to each course — from raising awareness of TripleTen's platforms to emphasizing course USPs, culminating in conversion-focused offers and testimonials.
Tools
Figma, Adobe Creative Suite, DALL E
Case study
We optimized the ad design for better performance, engagement, and conversion. This side-by-side comparison of the initial and final ad designs shows its evolution across various phases.
The process: In the initial design phase, we introduced our newly developed 3D assets as the main visual elements, using them as hero images in the ads. However, these designs underperformed. In the second design phase, we shifted our focus toward typography-based ads while retaining some graphic elements from the original design to maintain a cohesive visual identity. By the third phase, after additional testing, we fully transitioned to a typography-only approach, removing all remaining graphic elements. In the final phase, we adjusted the color palette, drawing from colors that had performed exceptionally well in other successful campaigns. This refined approach helped us maximize engagement and streamline the design for better results.
Grid
Initial design
Design after testing
2nd redesign
Final design
Different languages
Carousel ads
Funny ads
Our company faced a challenging period with declining sales, and closure seemed imminent. Traditional, serious campaigns weren’t generating the engagement we needed, so we decided to take a fresh, bold approach. We created a series of funny ads based on popular memes, which diverged from our brand’s usual serious tone. These ads resonated powerfully with our audience, sparking high engagement and interaction. People shared their cat photos, tagged us on social media, and the campaign successfully attracted new leads. This creative pivot led to increased sales and gave our company the breathing room it needed to continue operating.
Google Discovery ads
These ads were designed with the idea that Google can place them on any website and in any size. I used minimal text, a simple image of a person, and a solid color background to ensure they stand out and remain readable across various websites and sizes. My goal was to create ads that adapt seamlessly to different placements while maintaining our brand's consistency and visual appeal.
Email marketing
In our email marketing campaigns, I contributed to designing visually engaging elements for emails and newsletters that served as a key channel for customer engagement. These campaigns targeted both existing customers and individuals who showed initial interest in our ads but did not proceed to purchasing our courses. By offering value-driven content such as blog articles, exclusive discounts, motivational success stories from our graduates, and invitations to various events, we aimed to nurture these leads and guide them through the decision-making process.
Social media marketing
In our email marketing campaigns, I contributed to designing visually engaging elements for emails and newsletters that served as a key channel for customer engagement. These campaigns targeted both existing customers and individuals who showed initial interest in our ads but did not proceed to purchasing our courses. By offering value-driven content such as blog articles, exclusive discounts, motivational success stories from our graduates, and invitations to various events, we aimed to nurture these leads and guide them through the decision-making process.
Video ads
Various ads
Other Projects
